Customer Acquisition Cost Calculator
The cost to win one customer.
Runs locally in your browser — your numbers never leave this pageTry: Marketing spend=10000, New customers=200 → $10,000, 200, $50
How to use
Customer acquisition cost is total sales and marketing spend divided by new customers. Lower is better, but not at the expense of quality.
Formula
CAC = Spend / New customers
FAQ
Should salaries be included?
Yes, fully-loaded marketing and sales cost gives true CAC.
CAC vs CPA?
CPA often means cost per action (e.g. signup); CAC is the cost of a paying customer.
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